Alexa+ manages to answer quickly, even when listening to a more complex question and giving a more complex answer. She usually manages to answer all of my questions, too—no more of the “Hmm, I’m not quite sure how to answer that” that I’ve heard one time too many from the original Alexa. She used to … Read more
In the ever-evolving world of digital marketing, staying ahead of the competition is crucial. Businesses need reliable tools to optimize their SEO, track performance, and analyze competitors. One of the most trusted platforms for this purpose is Semrush. This all-in-one digital marketing tool provides powerful insights that can help businesses enhance their online visibility. In … Read more
In a world of scrolls and skips, only intuitive display ads win. What sets the top display ads apart amidst banner blindness and noise? Let’s unpack. Consciously or unconsciously, people have become seasoned professionals in ignoring ads. Whether physical or digital, users scroll past hundreds of ads daily. This is banner blindness. In the current … Read more
Is online shopping secure? Generally communicating, yes! Online shopping has evolved much more unassailable in current years with opportunities for more safe payment gateways and scam detection. That is why here I am with some benefits of online shopping. According to current statistics, there are presently a million online consumers in the US independently—who prefer … Read more
By Matthew Davies and Jared Pickett When Was the Last Time You Referenced the Lake Wobegon Effect? The chances are, probably never. The effect refers to a tendency to overestimate one’s capabilities, inspired by the fictional town of Lake Wobegon where “all the women are strong, all the men are good-looking, and the children … Read more
Over a decade ago when I started reading the behavioural economics literature, John List quickly became one of my favourite academics. Whenever I read an interview with List he always seemed to ask great, critical questions. He was rarely happy taking others’ assumptions as given. I saw him as someone who, on hearing “in my … Read more
When we analyse experimental data, we have many choices. What observations do we exclude? What variables do we compare? What statistical tests do we use? And so on. These choices lead us into what is often called the garden of forking paths. The problem is that some paths lead to a “significant” result. Hurrah! Publication … Read more
My first job out of university was as a lawyer. Later, when I switched to a non-legal role, I enrolled in a Master of Laws. I selected some subjects relevant to my new job and that might be useful if I wanted to return to a legal firm. Among other subjects, I studied constitutional theory, … Read more
Introduction This presentation started with a blog post. Around five years ago when I was ensconced in the corporate world, I wrote a couple of posts on an idea called ergodicity economics. A random physicist, Ole Peters, was riling people up on twitter about how economists were doing it wrong, how expected utility theory was … Read more
I first wrote a version of this post in April 2023. A lot has changed since then in both the tools and how I use them. As was the case then, if you want a sense of the frontier, others such as Ethan Mollick will give you a better flavour. But if you’re after some … Read more