Think for a moment about a Blockbuster where, in 2010, the store failed to see how streaming would forever change movies. Now, think about Trendstorm. A marketing company that is known for picking out what’s next, this article will teach you how Trendstorm finds, understands, and applies new trends in marketing- and what you can learn from them.
The Process of Trend Discovery by Trendstorm
Trendstorm doesn’t guess what’s hot. It has an early detection system, like having a crystal ball. Predicting trends is done through data.
Trend Forecasting Using Data Analytics
Trendstorm uses tools for assessing market data. What are people saying on social media? What do customers buy? Trendstorm tracks it.
Website traffic is also investigated. Study the social media buzz. Do not forget the insights derived from customer reviews. All these help predict upcoming trends.
Roughly: Customer Insights and Expert Interviews as a Juggernaut of Qualitative Research
Trendstorm talks to people too. They ask customers what they want or need. Also, they interview experts in the field.
They talk to average consumers as well as marketing experts. They query those who use the new technology. Finally, they also query the leaders about the impact of future changes. Therefore, their understanding is encompassing.
Competitive Analysis: Finding Gaps and Possibilities
Trendstorm keeps an eye on what other companies do. They don’t copy. Instead, they look for what’s missing. Where can they offer something new?
Trendstorm watches the competitive campaigns, as well as new products. This tells them what hasn’t been satisfied. They would like to fill that gap with ideas rather than copy.
Converting Trends into Strategies for Action
Finding trends is step one. Trendstorm moves these trends into real plans. Here, magic happens.
Innovation Factory Workshops and Brainstorming Sessions
There are workshops at Trendstorm for building great ideas. People brainstorm with the trends they see. It’s a creative way to develop something new.
Marketing staff, data analysts, and some customers are included in these workshops. Fresh, new ideas are generated when many different perspectives come together in one space.
Prioritizing Trends: Developing a Framework for Decision-Making at the Strategic Level
Not every trend is worth a chase. Trendstorm has rules regarding which ones matter. Is the market big enough? Is there room to grow? Does it fit with what the company believes?
Trendstorm checks the market size, whether it’s possible for a specific trend to grow, and if that trend ties with their values. To avoid bias, data-not gut-feelings-is used for decision making.
Resource Allocation: Investing in High-Potential Trends
Trendstorm invests valuable money into bets on the hottest trends for their businesses. Instead, they equally balance their money between current products and newer stuff. They maintain new trends and “everything” they require to succeed.
Trendstorm spends on the best and brightest ideas. They allocate money toward people, tech, and budget to make them work.
Real World Examples: Trendstorm Success Stories
Action speaks louder than an article. Here are two times Trendstorm hit a trend dead on.
Case Study 1: TikTok Marketing for the Beauty Industry
TikTok exploded. Trendstorm saw it coming very early. They helped all the beauty brands reach the younger consumers with fun and short little video applications.
From the influence of TikTok marketing by Trendstorm, a beauty brand was reported to have increased turnover by 30%. This was supplemented by a larger market share.
Case Study 2: ‘Adapting with the voice search optimization trend’
People began using their voices to search online. Changes were made to websites and content to adapt to this new search mode.
Trendstorm revamped its website for voice search. Org traffic went 40% up. A hard one, but they did it.
Building a Trend-Savvy Culture Within Your Organization
Making your company trend-smart isn’t that hard. Here’s how.
Encouraging Employee Curiosity and Experimentation
Lets his people explore ideas, try out new technology, fail, and learn.
Time could be set aside for new ideas by leaders. Trying something new is okay to fail.
Interdepartmental Collaboration
Create a speaking relationship among departments. More ideas come to life when teams share.
Leaders can set up joint projects between teams. This brings an understanding of other people’s work.
Constant learning and Continuous Development
Keep employees updated through information on new trends and technology. Impart skills to utilize them.
Employees can learn about data analysis, social media and new technologies. This helps them spot and use trends.
The Continued Bright Future of Trend Storm
Trendstorm isn’t slowing down. They want to stay ahead.
Investments in New Technologies: AI, Machine Learning, Among Others
Trendstorm already leverages AI and machine learning internally to predict future trends even better. They also create new solutions with these tools of technology.
Trendstorm invests in AI to improve forecast levels. It is helping trendstorm to get into the depth of understanding customer data through machine learning.
Entering into New Markets/ Industries
The future for Trendstorm is these new areas. They are taking all that they know about different fields and put them to use.
Not only is trendstorm expanding because markets change in how they do things across different fields, but they also want to reach more of their clients.
Sustainability and Social Impact: Being Aligned with Ethical Trends
Trendstorm believes in responsibility. They are further add sustainability and social impact into their business as that is what more consumers want.
Trendstorm uses environment-friendly suppliers and works with foundations for social causes. This coincides with what the customers want.
Conclusion
That is how spotting and utilizing trends hangs out at the “keydo.” Turn fresh ideas, adapt, and that’s it.
So be ready to apply these strategies to your company. Follow what’s next because the future belongs to those that see it coming.